Program at a Glance


7:30-9:00 Registration & Breakfast
9:00-9:10 Welcome and Introductory Remarks

Cam Davis, Kara Mitchelmore, Sandy Janzen

9:10-10:00 What's Hot and What's Not Hot

Ray Poynter, Director of Vision Critical University

10:00-10:30 Emerging Technologies - Are They Still Emerging?

Lenny Murphy, Editor-in-Chief of GreenBook Blog and GRIT Report

10:30-11:00 Break
11:00-11:30 Brand Building in a Digital, Social and Mobile Age

Joel Rubinson, President and Founder of Rubinson Partners Inc.

11:30-noon Wake Up or Die. Research Automation - The Future of Market Research

Corinne Sandler, CEO of Fresh Intelligence

noon-1:15 Lunch
1:15-1:45 Global Trending: The Technology Revolution, the Consultancy Evolution

Dan Foreman, President of ESOMAR

1:45-2:15 Prediction Science: How Well Can We Predict the Future?

Jon Puleston, VP of Innovation at Lightspeed GMI

2:15-2:45 Break
2:45-3:05 Understanding Olympic and World Cup Audiences across All Platforms: What the CBC Learned by Unifying TV and Digital Data

Kristin Wozniak, Manager of Television Research at CBC and Greg Dinsmore, Manager of Digital Research at CBC

3:05-3:25 Ad Reaction 2014, Marketing in a Multiscreen World

Cesar Zea, Director of Client Management at Millward Brown

3:25-3:45 Mobility Enabled: Effects of Mobile Platform on Non-response and Substantive Measures

Frances M. Barlas, Senior Research Director at GFK Custom Research

  How do we Attract Top Talent for the New Market Research Industry
3:45-4:15 Plus c'est la même chose, The Future of Market Research Education

Reg Baker, Executive Director of MRII

4:15-4:30 ESOMAR Talent Survey Results: What can be done to attract more professionals into our industry?

Dan Foreman, President of ESOMAR - ESOMAR Talent Survey

4:30-4:45 What New Technical Skills are Required for Future Talent?

Stephen Popiel, VP of GFK Research Dynamics

4:45-5:00 Summary by Keynotes - What Was Learned
5:00 Thanks and Summary

Cam Davis, Kara Mitchelmore, Sandy Janzen

5:00-7:00 Networking Reception