Net Gain 2015 Speakers


Reg Baker, PhD

Reg Baker is Executive Director of the Marketing Research Institute International, a non-profit organization that develops the content for The Principles of Market Research and related online continuing education courses offered by the University of Georgia He also serves as a consultant to ESOMAR's Professional Standards Committee, teaches in the MSMR Program at Michigan State University, and consults at the US Bureau of the Census. Prior to his retirement in 2012, Reg was President and Chief Operating Office of Market Strategies International, a US-based custom research company. Before joining Market Strategies he was Vice President for Research Services at NORC at the University of Chicago. He lives in Ann Arbor, MI.

Frances M. Barlas, PhD

Frances M. Barlas, GfK Custom Research, Senior Research Director: Frances is the Senior Research Director of Survey Methods in the Sampling Statistics group at GfK. Frances leads research and development initiatives to advance the operational efficiency and statistical integrity of the KnowledgePanel and other GfK research assets, working to enhance the efficiency and quality of survey data collected using the KnowledgePanel. Frances contributes to the design and administration of surveys using the KnowledgePanel and other custom sampling frames. Frances also oversees the Profile Group which is responsible for the collection and organization of the demographic and background information on KnowledgePanel members.

Greg Dinsmore

Greg Dinsmore is Manager of Digital Research at the CBC, and previously Director of Digital Research at Astral Media. In his role heading up digital research at the CBC, Greg continues to tackle the world of media analytics and all the challenges that brings. He is adept at telling the story behind the data, and understands the relationships amongst data and business at an in-depth level. Greg completed his PhD in Political Science at Cornell University.

Dan Foreman

Dan Foreman is the President of ESOMAR and has been in the research business for 20 years, building businesses across Europe, Asia Pacific and The Americas. He specializes in emerging technologies and developing markets, having helped organizations grow from start-up to sale. Outside research, Dan is a Non-Executive Director of a publishing business and a precision engineering company. He lives in London with his wife and two children.

Leonard Murphy

Leonard "Lenny" Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & University of Michigan Masters in Marketing Research program. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.

Ray Poynter

"I feel that the big change that market research needs is really underway. In a few years from now, I think we will see a market research industry, smaller, more focused on conversations, and being judged by both clients and respondents, and collaborating with both clients and respondents. I am sure that the days of the bean counting are coming to an end, more of our work in the future will be thought related, rather than process related".

Ray is author of "The Handbook of Mobile Market Research" -- Founder of NewMR -- Director of Vision Critical University -- He operates The Future Place consultancy -- He runs a Future Place Blog in MR – Ray travels the globe and is in high demand as speaker, consultant and keynote. See him live in Toronto on January 27 2015.

Jon Puleston

Jon Puleston is VP of Innovation at Lightspeed GMI and is one of the industry’s main thought leaders in the field of survey design methodology. Since the mid-2000s he has been conducting extensive research examining how to design better online surveys, and his groundbreaking work exploring ways of more effectively engaging respondents in online research and the application of gamification to research has resulted in numerous awards.

In 2006 he joined GMI to lead its development of state-of-the-art survey design technology and data capture techniques, and he oversees a team specializing in the development of interactive surveys. Formerly, Jon was a director of Media Intelligence, a research technology business he founded that was purchased by GMI. Media Intelligence developed the industry’s first interactive survey authoring software and pioneered techniques such as virtual shopping, clicktesting, online dial testing and virtual publication surveys. Previously, Jon directed research for media companies, including outdoor, newspaper and television. He holds a degree in Physics from Bristol University.

Jon is a frequent speaker at market research industry conferences, and serves as a visiting lecturer at Manchester, Bath and Exeter Business Schools.

His recent awards include:

  • Best Paper, AMSRS 2012
  • WPP Atticus Award for Research in Practice 2012
  • Best Paper, ESOMAR Asia Pacific 2012
  • Award for Innovation in Research Methodology, MRS 2011
  • Best Methodological Paper, ESOMAR Congress 2011
  • Great Minds Award for Quality Research, ARF 2011
  • Finalist, David Winton Award for Research Innovation, MRS 2009
  • Top 15 Global Market Research Innovators, NewMR 2011

Joel Rubinson

Joel is President and founder of Rubinson Partners, Inc. marketing and research consulting for a brave new world and a member of the faculty of NYU Stern School of Business where he teaches social media strategy. Started in 2010, Rubinson Partners, Inc. (RPI) has already helped position clients for success in a digital age.

Prior to starting his consultancy, as Chief Research Officer at The Advertising Research Foundation, Joel interacted directly with hundreds of research leaders and drove the organization’s initiatives regarding listening, research transformation, and shopper path to purchase. Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before that, Joel was managing director the advanced research for a leading consultancy, Vivaldi Partners. Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management (BrandBuilder), new product forecasting (ESP), and category management.

Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences.  He has taught the official American Marketing Association advanced tutorial on brand loyalty.  Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

Corrine Sandler

Corrine Sandler is the founder and CEO of Fresh Intelligence Research Corp, founder of Validateit, brilliant author of Wake up or die and an award-winning dynamic speaker. As a renowned entrepreneur, she led Fresh Intelligence to PROFITS fastest growing companies in 4 years and has been on the W100, top 100 woman Entrepreneur list three years in a row.

SAAS (software-as-a-service) has been used in every industry to automate many of the redundant tasks. It is now time for the Market Research industry to catch up and Validateit has done just that. This automated turnkey platform was used by 3 clients to enable them to make quantified business decisions cost effectively using Validateit models powered by Google Consumer Surveys. Each case study will be presented briefly and attendees at Net Gain will learn how technology is now enabling everyone access to intelligence, not just researchers.

Kristin Wozniak

Kristin Wozniak is the Manager of Audience Research (Television) at the Canadian Broadcasting Corporation. Previously, she has held Senior Research Officer and Research Assistant roles at the CBC. Like all good researchers, she earned her quantitative analysis chops in her role as a database administrator for the Centre for Addiction and Mental Health. Today, she also serves as a volunteer Member of the Board for The Brides' Project. Kristin completed her MA, Communication and Culture, with a focus on Media and Policy at York University and received her BA, in Communications with a Minor in Music from McMaster University.

Cesar Zea, MBA

Cesar Zea has been in the market research industry for 12 years and is currently Director of Client Management at Millward Brown Canada. During his market research career, Cesar has worked on both the client and vendor sides of the business in a variety of industries, including Automotive, Confectionary, Packaged Goods, Tech, Alcohol Manufacturers, and Pharmaceutical.

Cesar is the Canadian lead for WPP's BrandZ Global Brand Equity Study and Millward Brown's Global AdReaction Study.

For more than 10 years, AdReaction has delivered insights and findings related to the opinions and perceptions of advertising, particularly in digital formats. AdReaction 2014 deep dives into multiscreen by studying advertising on TV, smartphones, laptops and tablets.